Become The Man She Wants To Build A Life With

Good qualities and husband material are not the same thing, and she can tell the difference.

“I’m educated. I have a good job. I take care of myself.” Have you said that to yourself and still wondered why no woman is choosing you to marry?
Have you already fixed the obvious things and still can’t get taken seriously as a husband?
Do you watch guys you know get married and start families, and quietly wonder when your turn comes?
Do you ever think, “What if I keep going like this and I’m still on my own in ten years?”

Most guys reading this have had the same thing happen more than once. You meet a woman you like. You think this one might go somewhere. Then something happens. She goes quiet, or she gets busy, or she keeps you at arm’s length until it fades out. Different woman, same ending.

That was my whole adult life. Nothing that lasted, and every one I wanted to keep ended the same way. It got to where my friends made a joke out of it. “Uh oh, Joe likes her. That means it’s going to end soon.”

In 2009 I stopped working on her and started working on me. That took years. There was no day where it flipped.

Then I met my wife. She was dealing cards on the last night of a trip to Vegas. Everyone I came with went back to the room. I stayed, and I waited until she finished at four in the morning.

She was a woman with options and every reason to have them. We were married in about six months. Going on ten years now.

That’s the difference between the guy I was and the man I became. Not luck. The work.


Most of what’s out there about dating is built to get a guy a date. An opener, an approach, a phone number. None of it is built to make him someone a woman wants to marry.

So if you’ve worked on your dating game and it never turned into a wife, that isn’t because you didn’t try. You were aiming at the wrong finish line. Aim at the traits that make a woman choose marriage and the target gets a lot easier to hit.


The Twelve Timeless Traits, And Which One To Start On Today

The traits women find attractive in a man haven’t changed in six million years and aren’t going to change any time soon. I call them Timeless Traits. There are twelve. Eleven of them you build. The twelfth is what you get for building the other eleven.

They’re in this order on purpose. Not by importance. By what you can start on today.

  1. Resourcefulness. When something breaks, you handle it. You don’t wait for it to sort itself out.
  2. Ambition. You’re building something, and you’d be glad to be asked about it.
  3. Sociability. You can talk to people you don’t know without it costing you anything.
  4. Dependable character. What you say you’ll do gets done, small things included.
  5. Pleasing disposition. You’re kind when there’s nothing in it for you.
  6. Emotional stability. A canceled plan or a bad night doesn’t run your week.
  7. Good health. Your body says you take care of yourself before you’ve said a word.
  8. Intelligence. You’re still learning. You know more this year than you did last year.
  9. Favorable social status. You’re the one people call when they need something. It has nothing to do with your title.
  10. Physical presentation. How you dress and carry yourself is a choice you made recently, not one you made in your twenties.
  11. The right rooms. You put yourself where a woman who wants marriage would also be.
  12. Mutual attraction and love. Not a lever you pull. It’s what you get for building the other eleven.

Read the list again and find the three you’d have to lie about. Those three are your work, and two of them you can start on today. That’s the whole method. The course is the how.


I’ve spent about twelve years giving advice to single men. YouTube comments. Twitter. Emails. A private Facebook group. Some of it one to one. Guys kept asking, so I kept answering.

Over those twelve years I watched a lot of them get what they were after. Dates that went somewhere. Engagements. Weddings. Kids.

Two of them:

“Before learning from Joe I was reserved and not comfortable talking to girls. He explained how attraction worked and got me practicing in real situations. I learned how to relax and make them laugh. One day I connected with a girl from work who became my wife and today we have four daughters.”Kenny with his wife and daughters

Kenny
“I’ve had girlfriends before, but never someone I wanted to start a family with. Joe and I talked a lot about this and watching his own transformation showed me what was possible. On one of the evenings we were out I met a girl and today we’re happily married with a son.”Jason with his wife and son

Jason

I’ve also talked with guys in their thirties who have never had a girlfriend. If that’s you, you’re not the exception you think you are.


Becoming Husband Material is thirteen recorded modules. All thirteen are finished. You get every one of them the day you buy. About an hour and a half of video, and no padding.

The plan is the same in every module. Find the traits you already have, build what’s missing, and put it where she can see it. What each trait looks like in a guy, how you build it, how a woman reads it, and one thing to do about it today.


1. How To Get The Most Out Of This Course. How to work through this so it changes something, instead of watching thirteen videos and staying the same.

2. What Changes Once You Become Husband Material. What’s on the other side of this, and what it costs you to stay where you are.

3. Why She Chooses A Husband The Way She Does. The six million year old reason a good first date keeps not turning into a second one. It isn’t about you personally.

4. How Finding A Wife Got Harder, And What To Do About It. Three things changed: what women were taught to want, where guys used to get practice talking to women, and why she never has to stop looking. Married households went from 79% of the country to 47%. You’re not imagining it.

5. Become The Man She Starts Reaching Out To. Resourcefulness and ambition. The two she can read in the first few minutes, and the two you can start on today.

6. Become The Man She Can Count On. Sociability and dependable character. Whether she pictures you in her life and her friend group, or fun for a few weeks and nothing after.

7. Become The Man Who Keeps Her Calm, Not On Edge. Pleasing disposition and emotional stability. How you handle a bad night, a canceled plan, an awkward disagreement. The ordinary days that make up most of a marriage.

8. Become The Man Who Stands Out And Stays On Her Mind. Good health and intelligence. The two she reads before you’ve said a word, and the two that take longest to build, which is exactly why you start now.

9. Become The Man She Falls For, Not Just Notices. Social status, physical presentation, putting yourself in the right rooms, and the one trait you can’t force. Why status has nothing to do with your title or your income.

10. Beating The Four Thoughts That Stop Most Guys. “It’s too late for me.” “She’s not interested in someone like me.” “I need to have it together first.” “Maybe this just isn’t for me.” All four sound reasonable. All four are wrong, and I’ll show you why.

11. Where The Old You Shows Back Up. Three real situations. Catching yourself sliding into the same small talk every guy uses. Her going quiet after a date that went well. And how many times to ask for a second date before you let it go.

12. Set Up A Life That Builds The Man. The four things you control: your look, your environment, your daily routine, and what you believe about yourself. Two at a time, until you’re not forcing it any more.

13. Two Versions Of You, One Year From Now. What separates the guy who does nothing with all of this from the guy who ends up married, and what to do the day the course ends.

Get Started Now


If you’ve had good first dates that went nowhere and you still can’t work out why, you’re in the right place. If you’re watching the guys around you get married and start families while you’re still the one explaining why you haven’t, you’re in the right place. If you want a wife who wants the same things you want, someone serious, not somebody to pass time with, you’re in the right place. And if you’ve started counting the years, you’re in exactly the right place.

If women notice you first and approach you regularly, you don’t need this. If a wife and kids isn’t what you’re after, none of this is going to be much use to you.


I didn’t figure this out at twenty five. I went most of my adult life with no real relationship and didn’t marry until after forty. I know what it is to feel like the old guy in the room and to wonder whether your turn already went by.

This isn’t built for a guy in his twenties with time to spare. It’s built for the guy who feels the years, watches his friends marry, and doesn’t say any of that out loud.

And I’m not neutral about what it’s for. It’s built on common sense, old school values, and one outcome. A wife and a family.


Thirteen finished modules, all of them yours the day you buy. A link and a password to the Member’s Area, lifetime access, free updates when I improve the material, any device, your own pace. And when you need help you get me. No bots, no hold times.

There are coaching programs out there selling for $4,997. Trust me, I know.

You can spend that. Or you can spend a lot more on therapy and be exactly where you started. Trust me again. Someone close to me has been seeing a therapist for around twenty years. Same man now as the day he walked in. At a hundred and fifty dollars an hour, once a week, that’s more than a hundred and fifty thousand dollars to stay the same.

Or you can do what I did. Four hundred books runs eight thousand dollars before you count one program, one course or one seminar. Add those and it’s a lot more. Add the twenty years it took me and it stops being about money.

None of it is better value than this $197, from someone who’s been where you are, probably had it worse, definitely had it longer, and came out the other side living the dream.

$197

One payment, and all thirteen modules are yours for good.

A year from now, $197 won’t be the thing you remember about today. Whether you started will be.

Go through it, do the work, and if it isn’t what I’ve said it is, email me inside thirty days and I’ll refund you. No questions.

Get Started Now


If waiting worked, it would have worked by now.

There are two versions of you a year from now. One has done the work in these thirteen modules and is with a woman who chose him for it. The other is a year further along, still explaining why it hasn’t happened. Both are real. Which one you get comes down to what you do this week.

It took me twenty years to work this out. You don’t need twenty years….. IF you start today, that is.

Sincerely,
Joe

P.S. Thirteen modules, finished, yours the day you buy. Thirty days to see if I’m right. The one thing I can’t give you back is the year you spend thinking about it.


“Joe showed me how to build attraction one step at a time. I went from years of severe social anxiety to connecting with a woman who seemed to genuinely adore me.”

A.B.
“After years of trying, improving myself, and putting in the work, I found a good woman and got engaged.”

L.E.
“It was a long journey, but the work finally paid off. I found my forever person.”

D.S.
“I went from struggling to turn dates into relationships to building a real relationship with a woman I could call my girlfriend.”

J.R.
“I found a woman who met my most important standards, and within two months she voluntarily deleted the dating app where we met.”

S.C.
“After never having been in a relationship before, I finally built my first real relationship.”

A.V.

Get Started Now